[Infographic] Customer Touch Points
Posted on July 29, 2019
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One of the most important shifts happening in water is thinking of those who serve as “customers” rather than “ratepayers.” Doing this requires you to evaluate each touch point you have with your customer and find ways to communicate the value of the water that you deliver. This infographic outlines some tips to maximize each of those touch points.
For more detail on these tips, check out the following posts:
Utility Bill Inserts: Still a Piece of the Communication Pie?
Use Social Media to Meet Customers Where They Are
If Your Website is Your Customer’s First Impression of the Value of Water, What Impression Are You Making?
Grow Your Email List with Newsletters that Make Waves
Make the Value of Water a Matter of Local Pride, The Power of Engaging Local Media
Humanize Your Utility Through Local Events
Prioritize Internal Communication to Create Powerful Brand Ambassadors
Work with Schools to Communicate Effectively with Parents
Use Partnerships to Communicate the Value of Water to New Audiences