Addressing lead concerns in your community necessitates careful planning to avoid sparking panic and potential public relations crises.

Water systems that proactively and effectively communicate their lead removal and remediation efforts are more likely to gain the understanding and trust of consumers and community stakeholders. Going beyond mere compliance with regulations and actively fostering confidence in utility efforts is a key step toward long-term success.

The foundation of building trust rests with you. As you craft messages, engage with customers, and implement your communication strategies, do so with purpose and mindfulness.

In general, LCRR requirements and drinking water are complex topics that pose a challenge to communicating with customers.

Melissa Meeker, CEO of The Water Tower, emphasizes the need for strategic communication regarding the LCRR. Failure to explain the situation clearly and alleviate fears may lead to emotional responses among the public, highlighting the importance of a well-planned approach.

If you don’t have a dedicated communication and outreach budget and staff, don’t worry. There are many ways to build trust within your community, including the seven below.

With a little over one year remaining until the first LCRR deadline, water systems must focus on building trust within their community now. 120Water will continue to help your water system navigate the LCRR requirements, including communication and outreach. Subscribe to our newsletter to continue learning ways to engage and build trust with your community.