Privacy Policy

‍Last modified on February 18, 2026

‍Introduction

120 Water, Inc. d/b/a 120Water (“Company”, “us”, “our”, or “we”) respects the privacy of our visitors, customers, and users (referred to as “you” or “your”). This privacy policy (as posted on our website at https://120water.com/privacy-policy/ and as amended from time to time and effective as of the date posted) (“Privacy Policy”) describes the types of information we may or do collect from you or that you may provide when you visit or use our 120Water.com website (“Website”). Through our Website we provide information related to our services (“Services”)and our practices for collecting, using, maintaining, protecting, disclosing, retaining, and transferring that information. By “visitors” we mean visitors to our Website who are not yet customers, those who become customers, as well as those who do not become customers; whether you upload information to our Website, download it, or are merely visiting our Website. By “customers” we mean the persons or companies who purchase our Services. By “users” we mean persons who are authorized by a customer to access the Services. This Privacy Policy applies to you as applicable to the category to which you belong. This Privacy Policy applies to the data collected by us, or those working on our behalf, through information you enter or from the data imported from sources authorized or approved by us. It does not apply to data collected through third-party websites, or to products, or services not approved by us. If you are a customer, the collection, use, disclosure, etc., of Personal Information in connection with our Services is governed by the terms of our agreement with your organization, and this Privacy Policy does not apply to data collected under such agreement.

This Privacy Policy applies to information we collect:

  • On this Website.
  • In e-mail, text and other electronic messages between you and this Website.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Company or any third party; or
  • Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Acknowledgement and Consent

By visiting our Website using our Services in any manner, you acknowledge that you accept the terms, practices and policies described in this Privacy Policy (and as updated from time to time), and you hereby consent that we may collect, use, process, share, retain, and transfer your information as described herein. If you do not agree with our policies and practices, your choice is not to use our Website or our Services. Your use of our Website and our Services is at all times subject to our Terms of Use (available at https://120water.com/terms-of-use/ and as amended from time to time and effective as of the date posted (the “Terms”)), which is incorporated by reference herein. Any capitalized terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms.

Changes to Our Privacy Policy

We are constantly working to improve our Website and Services and Mobile App, and we may need to change this Privacy Policy from time to time as well. Our current Privacy Policy will always be on our Website and any updates will be effective upon posting. You are responsible for periodically checking our Website for updates. Under certain circumstances, we also may elect to notify registered Users of changes or updates to this Privacy Policy by additional methods, such as posting a notice on the Website or by sending you an email, but you should not rely on receiving such additional notice.

What Information Does This Privacy Policy Cover?

This Privacy Policy covers our treatment of your personal information. “Personal Information” generally refers to any unencrypted or non-deidentified information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular person. However, the definition of Personal Information may vary depending on the state or country in which you reside, and that state’s or country’s definition will apply to your Personal Information in the context of this Privacy Policy. Please see additional information below on the particular information we may collect.

Personal Information does not include information publicly available from government records or information excluded by applicable law. Personal Information also does not include your Personal Information that has been deidentified, pseudonymized, anonymized, aggregated, and/or otherwise processed so as to be unidentifiable in such a way that the data can no longer be attributed to a specific individual (by reasonable means) without the use of additional information, and where such additional information is kept separate and under adequate security to prevent unauthorized re-identification of a specific individual such that one could not, using reasonable efforts, link such information back to a specific individual (collectively, all of the foregoing in this sentence being referred to as “De-Identified Personal Information”).

We also may collect Personal Information from you through means other than our Website. This may include offline collection, such as if you submit a paper application, make a payment by check, or call or visit our office. It also may include emails, text messages, or other electronic communications that you send to us separately from our Website or by way of our Service Providers (as defined below). However, if we combine the Personal Information we collect from you outside of our Website with Personal Information that is collected through our Website or by another method as described above, the Privacy Policy will apply to the combined information, unless specifically disclosed otherwise herein.

If, for example, you are applying for employment through our careers portal, either via our Website or offline, we or our Service Providers may obtain information from you and/or third parties about membership, licensing, accreditation, certification, professional, and/or employment as part of a background check, among other information, as part of the application process. 

Other than as stated herein, this Privacy Policy does not apply to information collected by any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on our Website. We are not responsible for the practices of sites linked to or from our Website, and before interacting with any of these sites you are advised to review their rules and policies before providing them with any private information.

Individuals under the Age of 18

We do not knowingly collect, solicit or maintain Personal Information from anyone under the age of 18 or knowingly allow such persons to register for or use our Services. If you are under 18, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us. In the event that we learn that we have collected Personal Information from a child under age 18 without verification of parental consent, we will use commercially reasonable efforts to delete that information from our systems. Please contact us if you have any concerns. 

Information We Collect About You 

We may collect several categories of Personal Information from and about you as summarized in the following table:

Category

Specific Items of Personal Information

Identifiers

  • first and last name
  • email address
  • unique personal identifier, e.g.: phone number

Commercial information

  • products/services purchased

Internet or other electronic network activity

  • type and manufacturer of device and its ID/UDID or similar device-specific code 
  • operating system and platform
  • cookies
  • pixel tags
  • browser type, language, and version
  • material and pages viewed
  • time and date of access to the website
  • number of clicks per visit
  • date stamp and URL of the last webpage visited before visiting your website, and URL of the first page visited after leaving your website
  • pages viewed, time spent on a page, click-through and clickstream data, queries made, search results selected, comments made

Professional or employment information

  • email address that identifies a person; e.g., jane.r.smith@website.com (versus jrs@website.com)
  • employer, employment history, information from professional references

How We Collect Personal Information and from What Sources

Information You Provide Us. The Personal Information we collect through our Website, or from our distributors, resellers, representatives, business partners, Service Providers, affiliates, divisions, subsidiaries, exhibitors, and sponsors may include the following:

  • Information that you provide by filling in webforms on our Website, including information provided when subscribing to our e-newsletters or other communications, requesting information from us, , or interacting with customer support or service, reporting a problem with our Website or Services, or otherwise communicating with us
  • Records and copies of your correspondence (including email addresses), if you contact us
  • Registering for an event
  • Your responses to surveys that we or our Service Providers might ask you to complete for research purposes
  • Your search queries on the Website
  • When communicating with customer service/support
  • Third-party websites and mobile applications (e.g., websites that share information with us or advertising partners regarding online activities)
  • Information from 
    • data suppliers (e.g., companies that provide demographics and other information regarding consumers)
    • joint marketing partners
    • online advertising companies
    • mailing list providers
    • fulfillment and delivery service providers
    • social media companies
    • other Service Providers
  • Responding to employment opportunities

Careers Website Portal. Our Careers Website portal (available here) has information about certain current employment opportunities with us, and contains a link which directs you to our Service Provider’s website (but which may contain our brands) through which you can submit an application, information, and/or a resume for employment. Certain Personal Information will be requested of you. That Service Provider’s website has its own terms of use and privacy policy which you should review prior to submitting any Personal Information through that website. We may be provided your information, including some or all of the Personal Information (and other information) you submit.

Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including the following:

  • Details of your visits to our Website, including, but not limited to, website traffic data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer, mobile device, and internet connection, including your IP address, operating system, browser type, clickstream patterns, the URL of the most recent website you visited before coming to our Website, the amount of time you spent on our Website, and the pages you viewed while on our Website.

Behavioral Tracking. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services, or associate Personal Information with other information collected in this manner. 

The information we collect automatically is statistical data and may include Personal Information, and we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver better and more personalized Services, including, but not limited to, by enabling us to: estimate our audience/visitor size and usage patterns, store information about your preferences, allowing us to customize and improve our Website, speed up your searches, and/or, recognize you when you return to our Website.

Cookie Notice and Policy. The technologies we use for automatic data collection may include cookies, local storage cookies, web beacons, pixel tracking, GIF, IP address, and other technologies. Each of these is discussed below.

Browser Cookies

Browser cookies are small files placed on the hard drive of your computer or mobile device. They may contain certain data, including, but not limited to: the name of the server that has placed it there, an identifier in the form of a unique number, and, an expiration date (some cookies only). Browser cookies are managed by the web browser (Chrome, Microsoft Edge, Safari, etc.) on your computer or mobile device. Different types of cookies which have different purposes are used on our Website.

Essential Cookies

Essential cookies are essential to allow you to browse our Website and use its functions. Without them, services such as shopping baskets and electronic invoicing would not be able to work.

Performance Cookies

Performance cookies collect information on the use of our Website, such as which pages are consulted most often. This information enables us to optimize our Website and simplify browsing. These cookies do not collect any information which could be used to identify you. All the information collected is aggregated, and therefore anonymous.

Functionality Cookies

Functionality cookies enable our Website to remember the choices you have made when browsing. For example, we can store your general geographic area (but not precise geolocation) in a cookie so that the Website corresponding to your geographic area is shown. We can also remember your preferences, such as the text size, font, and other customizable aspects of the Website. Functionality cookies also may be able to keep track of the pages or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify you and cannot monitor your browsing activity on sites which do not belong to us.

It is possible that you will come across third-party cookies on some pages of sites that are not under our control.

We also use cookies such as functionality cookies to implement tracking technology on our Website. This allows us to display advertising that is tailored to you on our Website, to understand which parts of our content interest you the most, and which Service categories you request. This tracking uses De-Identified Personal Information data. Some of our service providers are allowed to place cookies on our Website. Those companies also may provide you with the option of preventing the use of cookies in the future. For more information, contact the relevant third-party provider. 

At any time, you can prevent the use of cookies in the future. You may activate the appropriate setting in your browser to refuse to accept browser cookies. However, if you do, your experience on our Website may be affected; e.g., you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Local Storage Cookies

Certain features of our Website may use local stored objects to collect and store information about your preferences and navigation to, from and on our Website. Local storage cookies are not managed by the same browser settings as are used for browser cookies. 

Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count visitors who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

Tracking Pixels. We incorporate “pixels” provided by one or more companies, e.g., Meta Platforms, Inc. (Facebook), LinkedIn, Google Ads and Analytics, Webflow Analytics, Hubspot, etc., on our Website. This enables us to track user behavior after a user clicks on an ad (e.g., one from Facebook) and is redirected to our Website. By doing so, we can assess the effectiveness of the ads for statistical and market research purposes and sometimes retarget certain users. Please note that the data collected through this process remains anonymous to us, meaning we do not have access to personal data of individual users. However, that pixel provider stores and processes this data. Therefore, we are providing you with this information based on our current understanding. It is important to be aware that the pixel provider may associate this information with your account with that pixel provider and utilize it for its own promotional activities, in accordance with its data usage policy. You have the option to authorize the pixel provider and its partners to display advertisements on and off that company’s website pages. Additionally, a cookie may be stored on your computer for these purposes. 

GIF. We may use tiny images known as clear GIFs to track behavior of users, including statistics on who opens our emails.

IP Address. Our servers (or those of our service providers) automatically record certain log file information reported from your browser when you access the Website. These server logs may include information such as which pages of the Website you visited, your internet protocol (“IP”) address, browser type, and other information on how you interact with the Website. These log files are generally deleted periodically.

     

How We Use Your Information

We use information, including any Personal Information, that we collect about you or that you provide to us for one or more of the following purposes:

  • To provide you with Services and information related thereto that you request from us and your related questions.
  • To send you emails and newsletters with Service, company, and other information and offers.
  • To send electronic publications to online subscribers
  • To our affiliates, subsidiaries, divisions, and/or our members of our family of companies.
  • To comply with applicable law(s) (e.g., to comply with a search warrant, subpoena or court order) or to carry out professional ethics/conduct investigations.
  • To monitor data to ensure that it complies with applicable statutory regulations, and contractual obligations with clients, contractors and business partners
  • In any other way we may describe and for which we obtain your consent when you provide the information.

We will not collect additional categories of Personal Information or use the Personal Information we collect for materially different, unrelated, or incompatible purposes without providing you with notice thereof.

We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Website; (b) (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) 

Disclosure of Your Personal Information

We may or do disclose your Personal Information, in whole or in part, to the following types of third parties, and for one or more of the following purposes:

‍

Type of Third Party

Purpose

Data storage or hosting providers

Secure storage and transmission of your data

Database and software service providers

Management and tracking of your data

Technology providers 

Assist in the development and management of our Website 

Service Providers

See below

Law enforcement, government agencies

See below

‍

Disclosures to Service Providers. We may disclose your Personal Information to third parties for the purpose of providing or improving the Services to you. We may disclose your Personal Information to third-party service providers which perform services on our behalf (“Service Providers”). This includes, without limitation, Service Providers which provide services relating to: outbound and/or inbound communications, data analysis, , , , marketing assistance, , sending postal mail and email, providing search results and links (including paid listings and links), , or managing our conferences and other events. These Service Providers may have access to your Personal Information in order to provide these services to us or on our behalf. If we engage Service Providers for any of the foregoing, use of your Personal Information will be bound by obligations of confidentiality and their use of Personal Information will be restricted to providing their services to us. We may store Personal Information in locations outside our direct control (for instance, on servers or databases located or co-located with hosting Service Providers). 

Event-Related Disclosure. From time to time, we may conduct events, run contests, make special offers, or other activities (“Events”), possibly together with an exhibitor, sponsor or other Service Provider. If you provide information to such third parties, you give them permission to use it for the purpose of that Event, to send you their marketing communications, and any other use to which you consent (which consent may be requested at the Event). We cannot control such third parties’ use of your information that you provide directly to them. If you do not want your information to be collected by or disclosed to such third parties, you can choose not to participate in these Events, or, where applicable, you can choose not to submit your Personal Information.

We may disclose your Personal Information to exhibitors and sponsors for their marketing and commercial purposes (including, but not limited to, their sending you marketing and related communications), but only if you have both registered for an Event and either had your attendee credentials scanned by the exhibitor at its booth or enter an exhibitor’s booth virtually online (this does not apply to casual website visitors or Event attendees who are not registered to enter the exhibit hall).

Required Disclosures. Except as otherwise described in this Privacy Policy, we will not disclose your Personal Information to any third party unless required to do so by law, court order, legal process (e.g., subpoena), including, but not limited to, in order to respond to any government, regulatory, or licensing request, or if we believe that such action is necessary to: (a) comply with the law, comply with legal process served on us or our affiliates, subsidiaries, Service Providers, or partners, or investigate and prevent violation of the law; (b) enforce our Terms or customer agreement (including for billing and collection purposes); (c) take precautions against liability; (d) investigate and defend ourselves against any third-party claims or allegations or to investigate, prevent, or take action regarding suspected or actual illegal activities; (e) assist government enforcement agencies or to meet national or other security requirements; (f) to protect the security or integrity of our Website, Services, or any software we provide related thereto; or, (g) exercise or protect the rights, property, or personal safety of us, our users or others. We will attempt to notify you, where reasonably practicable, about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law or regulation, or (ii) we believe that providing notice would be futile, ineffective, create a risk of harm to an individual or group, or create or increase a risk of acts of fraud done upon us or our users. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no risk scenarios described in this paragraph apply.

Disclosure of De-Identified Personal Information. We may share De-Identified Personal Information with third parties for any purpose except as prohibited by applicable law, including, but not limited to, the following. De-Identified Personal Information or non-Personal Information may be aggregated for system administration and to monitor usage of the Website. It may be utilized to measure the number of visits to our Website, average time spent, number of pages viewed and to monitor various other Website statistics. This monitoring helps us evaluate how visitors use and navigate our Website so we can improve the content.  

Your Consent to Disclosure/Transfer/Assignment of Your Personal Information. You consent to (and shall not object) our disclosure, transfer, assignment, and/or sale of your Personal Information, De-Identified Personal Information, and other information you provide to us, as well as the rights you have granted or consented to in this Privacy Policy  (collectively, “Transferred Information”) to a potential or actual buyer or acquirer of assets or equity of our company or other successor for the purpose of considering or undergoing a merger, divestiture, restructuring, reorganization, dissolution, change in control, or sale or transfer of some or all of our assets (each of the foregoing referred to as a “Transfer”), whether as a going concern or as part of bankruptcy, liquidation or other court proceeding, in which Personal Information held by us is among the assets transferred. We cannot make any representations regarding the use or transfer of Transferred Information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of creditors. Furthermore, except as required by law, we are not and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the Transferred Information that is disclosed to us.

Security

We have implemented technical, administrative, and organizational security measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, destruction, alteration and disclosure. Your Personal Information is stored behind secure networks and a firewall and is only accessible by our personnel and by a limited number of Service Providers who have special access rights to our systems, and who are required to keep the information confidential. Our Website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Website safe.

Our agents, contractors, Service Providers, and partners who require access to your Personal Information in order to provide services to us or to you on our behalf are also required to keep the information confidential in a manner consistent with this Privacy Policy and are not permitted to disclose the information to third parties or use the information for any purpose other than to carry out the services they are performing for us, or as permitted pursuant to our agreement with them.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do use security measures designed to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to us or which we obtain. Any transmission of Personal Information is at your own risk. Unauthorized entry or use, or hardware or software failure, and other factors, may compromise the security of user information at any time. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or used with our Services.

Data Retention

In general, our retention of Personal Information is reasonably necessary and proportionate to achieve the purposes for which the Personal Information was collected or processed, or for another disclosed purpose that is compatible with the context in which the Personal Information was collected, and not further processed in a manner that is incompatible with those purposes. The time period for which we retain your Personal Information depends on the purposes for which we use it. We will retain your Personal Information for as long as you are a user of our Services or for as long as we have another business purpose to do so (such as, but not limited to, for business, tax, or legal purposes) and, thereafter, for no longer than is required or permitted by law, or our records retention policy, reasonably necessary for internal reporting and reconciliation purposes, or to provide you with feedback or information you might request. This period of retention is subject to our review and alteration. We will also retain Usage Data for analytics purposes. “Usage Data” refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods. We may retain De-Identified Personal Information for as long as we deem appropriate.

Privacy Notice for Residents of Certain States

Certain states in the U.S., including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia, have laws that provide (or may in the future provide) their state residents with rights related to their Personal Information, if we are required to comply with such laws. Some such rights apply generally, but certain of such rights will only apply to a limited set of individuals or in limited circumstances, depending on a person’s jurisdiction of residence. To the extent that these laws apply to us and to you, you may exercise the following rights:

  • Right to Know and Access Information. You have the right to know about our Personal Information processing practices. Much of the information you are entitled to know or access is disclosed in this Privacy Policy. You also have the right to know and be provided with the categories of Personal Information we collect, with whom we share or sell (if we do) that Personal Information, and, in some cases, what specific Personal Information we associate with you or your account. .
  • Right to Data Portability. If you request a copy of your specific Personal Information, then we will provide it in an easily accessible format.
  • Right to Deletion or Erasure. You may request that we delete the Personal Information we have collected about you. Depending on the applicable law, in some cases we are required or permitted to retain your Personal Information, even if you validly request that we delete or erase it.
  • Right to Correct Information. You may request that we correct or rectify any inaccuracy in the Personal Information that we have collected about you.
  • Right to Opt-out of Targeting Advertising, Sales, or Profiling. You may opt-out of our use of your Personal Information for targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects. 

To exercise any privacy rights to which you are entitled under applicable law, contact us using the contact information provided within this Privacy Policy. 

Appeal. If we deny your request relating to your Personal Information, you may have the right to request an appeal of our decision, depending on your state of residence. To initiate an appeal, follow the instructions provided in the communication denying your request, or contact us using the contact information provided in this Privacy Policy.

Non-Discrimination. You may have the right not to experience discrimination by us for exercising the rights listed in this section, depending on your state of residence. What we mean by discrimination is denying you access to our Website or limiting the quality of our Website. 

How We Respond to Do Not Track Signals. CalOPPA requires us to let you know how we respond to web browser Do Not Track (“DNT”) signals. DNT is a privacy preference you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on DNT, see here. We honor DNT signals, and we do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.

Sale, Sharing, and Disclosure of Personal Information

This section explains when we disclose Personal Information to third parties and how we approach “sale,” “sharing,” and targeted advertising concepts under applicable privacy laws. Our customers are municipalities, not residents. Municipalities may provide us Personal Information about their residents (typically name and address) so we can perform and administer municipal water testing services and related communications.

Key terms

Some privacy laws define these terms broadly. Where those laws apply, we use the following meanings:

  • “Sale” of Personal Information may include disclosing Personal Information to a third party in exchange for money or other value (not just cash).
  • “Sharing” may include disclosing Personal Information to a third party for cross-context behavioral advertising (also called targeted advertising), meaning ads selected based on activity across different businesses, websites, or services.
  • “Service Providers” / “Processors” are vendors that process Personal Information on our behalf under contractual restrictions.

Sale and sharing / targeted advertising

Resident Personal Information provided by municipalities. Personal Information we receive from municipalities about residents in connection with our water testing services (typically name and address) is used to provide and administer those services. We do not sell that resident information, and we do not share it for cross-context behavioral advertising (targeted advertising).

Co-marketed events and sponsored webinars. If you register for or attend a co-marketed webinar, event, or similar offering, we may disclose certain registration information (typically name and email address, and any additional details you submit in the registration form, such as organization or title) to the identified sponsor(s) and/or co-marketing partner(s) so they can contact you about the event and their products or services. Depending on the jurisdiction and circumstances, this disclosure may be considered a “sale” of Personal Information because we may receive benefits in connection with the event (for example, sponsorship support, joint marketing, or other value).

We do not disclose Personal Information for cross-context behavioral advertising (targeted advertising). If we ever begin using Personal Information for cross-context behavioral advertising in the future, we will update this Privacy Policy and provide any required choices.

Your choices: opting out of sale/sharing/targeted advertising

Where required by applicable law, you may opt out of the sale or sharing of your Personal Information and/or its use for targeted advertising.

You can exercise your choices by:

  • Using any “Do Not Sell or Share” or similar link/setting we make available (if applicable); and/or
  • Contacting us as described in the Contact Us section of this Privacy Policy; and/or
  • Using opt-out preference signals that may be recognized in your jurisdiction for the applicable browser or device, where required.

Opting out will not affect:

  • Disclosures to service providers/processors that process Personal Information on our behalf; or
  • Our processing of resident Personal Information solely to provide services to municipalities.

Disclosure of Personal Information for business purposes

We may disclose Personal Information to third parties for legitimate business purposes, such as to:

  • Provide, operate, and support our services (including test coordination, sample tracking, reporting, and municipality-directed communications)
  • Maintain security, prevent fraud, and protect the integrity of our systems and services
  • Debug, repair errors, and improve performance
  • Perform internal analytics and quality assurance (non-advertising)
  • Comply with law and respond to lawful requests
  • Exercise or defend legal claims
  • Complete corporate transactions (e.g., financing, merger, acquisition, reorganization) consistent with applicable law

Categories of Personal Information we may disclose

Depending on the context, we may disclose the following categories of Personal Information:

  • Identifiers and contact details (e.g., name, email address, mailing address)
  • Account and profile information (if applicable)
  • Service-related records (e.g., communications with us, registration information for events, service request status)
  • Professional information you provide (e.g., organization, title), if applicable

We do not seek to collect sensitive personal information from municipalities for resident records in the ordinary course of providing services. If we receive sensitive personal information inadvertently, we use it only as necessary for the purposes received and consistent with applicable law.

Categories of recipients

We may disclose Personal Information to:

  • Municipal customers and their authorized representatives (to provide services, reporting, and support)
  • Service providers/processors that help us run our business and provide the services (e.g., cloud hosting and storage, IT/security vendors, customer support tools, communications vendors such as email/SMS or printing/mailing providers)
  • Co-marketing partners and event sponsors (for co-marketed events, as described above)
  • Professional advisors (e.g., auditors, insurers, and outside counsel)
  • Government authorities and law enforcement where required or permitted by law
  • Parties to a corporate transaction (e.g., an acquirer, successor, or assignee) as permitted by law

We require service providers/processors to use Personal Information only to perform services for us and to protect it consistent with contractual and legal obligations.

No actual knowledge regarding minors

We do not have actual knowledge that we sell or share the Personal Information of individuals under 16 years of age.

Notices; Opting Out

By providing us with your phone number and/or email address you consent to our sending you Service-related notices, including any notices required by law (e.g., notice of data privacy or security incidents), by email, text, or by calling you, in lieu of communication by postal mail. You also agree that we may send you notifications by email, phone, or text, of activity regarding our Services, the Website, your Personal Information, or any aspect of our relationship, to the email address or phone number you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages or content, such as, but not limited to, newsletters, additions or changes to features of the Service, or special offers. If you do not want to receive such email messages, you may opt out by emailing us your opt-out request or, where available, by clicking “unsubscribe” at the bottom of our e-newsletter. Opting out may prevent you from receiving email messages regarding updates, improvements, special features, announcements, or offers. You may not opt out of Service-related emails.

You can add, update, or delete information as explained above. When you update information, however, we may maintain a copy of the unrevised information in our records. You may request deletion of your account by emailing us. It is your responsibility to maintain your current email address with us.

Where We Process and Store Personal Information

We have our headquarters in the United States. The Personal Information we or our service providers collect may be stored and processed in servers within or outside of the United States and wherever we and our service providers have facilities around the globe, and certain information may be accessible by persons or companies outside of the United States who provide services for us. You consent to our and our service providers’ transmission, processing, and/or transfer of your Personal Information to, or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take reasonable steps to ensure that your Personal Information receives an adequate level of protection in the jurisdictions in which we process it. 

If you are a citizen or resident of the UK, European Economic Area, Switzerland, or other countries or regions with laws governing data collection and use that may differ from the laws in the United States, please note that we may transfer your information to a country or jurisdiction that does not have the same data protection laws as your jurisdiction. We may do so to process your information by staff, contractors, or Service Providers operating outside the countries who work for us.

If you are a resident of a country other than the United States, you acknowledge and consent to our (and our Service Providers) collecting, transmitting, processing, transferring, and storing your Personal Information out of the country in which you reside.

Contact Information

If you have any questions about this Privacy Policy and our privacy practices, please contact us at:

Mail: 120Water, Inc., PO Box 604, Zionsville, IN 46077

Email: security@120Water.com

Phone: 1-888-317-1510 toll-free

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